Independent
We will never offer patient care and compete against you. We want to help you empower your businesses offering solutions that can offer your customer the best outcome and your business the most profit. We Promise:
- We work to empower your clinical decision making
- We work to empower your rehabilitation business
- We endeavour to equip you with the latest technologies that fit the market
Open
We believe that the Orthotic & Prosthetic indistry across the IMEA region is only just beginning and we need to be open and learn from new clinical and business models that. We promise
- We believe in open source technology - our region demands flexibility
- We believe in open source materials - the competitive advantage for any manufacturer is in its choice and selection of materials
- We believe we need to educate on the latest technologies in order that our customers can make the right clinical and commercial decisions
Direct
For decades many suppliers from Europe and North America have used the power of their brand to charge high prices for products they don't manufacture. They have taken those profits to build better O&P education and infrastrcuture in their own local countries. We promise:
- We have a long term goal of being able to source 100% of our product range, including raw materials, from the Middle East Africa region by 2040
- We intend to build a supply chain to support our customers not ourselves
- We will use our logistics and supply chain efficiences to pass on those savings to our customers in order to empower their businesses
Verified - "Look for the Q"
Redesiging supply chains, disrupting markets and being aggressive with pricing is difficult yet we endavour to build a quality control system that will stand the test of time through as we both grow. Our "Look for the Q" Programme promises to:
- Use experienced CPOs to trial materials and components prior to releasing any product
- Make sure that all our internal teams are well trained to both sell, market and support any product so you can exceed the expectations of your patient
- avoid unnecessary waste across the entire supply chain and quality process flow.
We're re-desiging supply chains and products using the latest technology in order to empower orthotists and prosthetists across the Middle East and Africa to build an industry fit for the 21st century. We are committed to localisation and keeping profits, lowering costs and expanding resources within the region through smart sourcing and use of the latest manufacturing and clinical technology.
Only this way can we truly bring ability for all.
